I shared a few tips on using Pinterest recently. I’ve been playing around in this new, fun social space and I’m really enjoying it when I get to hang out. If you’re like me and others I know, you’re probably interested in using Pinterest for both personal and professional reasons. After all, Pinterest is the newest social site to hit the mainstream and it can be addictive.
Here’s a tip, however, before you get too deeply engrossed in all the hypnotic imagery, take a few minutes to design for yourself a strong Pinterest profile.
#1 Consider Multiple Pinterest Accounts
You can have more than one Pinterest account. Yes, this is a bit different because you can actually tie your various Twitter accounts to different Pinterest accounts if you choose. Simply send yourself an invitation and you can have a personal account and a business one. Personally, I don’t do this because I don’t want to keep up with more than one set of boards, but I like the option and really, you can do what you find best for you.
#2 Select a Username That Leads and Customers Will Recognize
This is important because people will search for you on Pinterest. If you already have a Facebook and/or Twitter business profile try to keep them consistent with your Pinterest profile. This will create continuity and make it easier to find you on any given site.
#3 Add an Image of Yourself
Include an image of yourself if you’re a service provider or if there is a face to your business. Sure, you can add a logo if you want, but just remember that you want people to connect with you and many social networkers prefer to connect with a face. Think about your branding goals and what makes sense for you. Let the image represent you consistently as your other sites do.
#4 Fill In the “About” Paragraph
Add a short description in your Pinterest “home” page. You might list an abbreviated bio but keep it short and use your unique voice to make it interesting and relevant to your business. For example, if your blog is dedicated to the niche topic of promoting green products for your home your bio might be as simple as “Green products for your home”. If you’re focused on sharing internet safety tips for teens, maybe it’s “Teen internet safety matters. We have fun but we stay safe online.”
Remember, Pinterest generally has a very fun and light personality. So don’t get too stuffy or boring. (Oh, and yes, you might want to remember to use keywords you’re already using to brand your online content ).
#5 Add Follow Buttons
When you’re creating your profile you have the option to add:
- Your website or blog
- Your Twitter profile
- Your Facebook profile
These will show as buttons under your picture on your profile page. Fellow pinners can then click on any button and be taken to the corresponding site.
One last tip…we’ll call this #5 1/2 since I’m combining a few quick hitter items to remember…
As you’re creating boards, try to capitalize on a few branding tactics. For example, I made mention to add keywords to your board’s names. Make the board names interesting and descriptive. Finally, organize your boards so your most compelling and valuable boards are at the top of the page. That way, when people visit your profile they’ll see first what you think will be the best representation of you and what you do and love.
Oh, and I almost forgot – here is a nice blog post from Social Media Examiner on Pinterest you may want to check out too: http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/. Enjoy!