Tips to Make Interacting with Twitter Fans Simple

December 7, 2012 by 2 Comments
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Last week I shared a video post on how to spend less time on social media. In keeping with that theme of saving time while you meet your social obligations online, let me share a few tips on how you can build personal two-way relationships with your fans. The key is to create a set of habits you repeat over and over, without having to constantly stop and think about it. Don't make it a chore; make interacting with your fans simple: Check … [Read more...]

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Two Tales of Customer Service

March 30, 2012 by 3 Comments
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Customer service applies wherever you do business - not just offline, but online too. Some online entrepreneurs don't get this point. And guess what, how you do business when someone leaves your service can impact you just as much as it does while you're doing business with them as an active client. To make this point, let's look at two different customer service experiences I've had recently. In one case, I bought a service to use with … [Read more...]

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Automation: A Blessing or a Curse To the Personal Touch?

August 8, 2011 by 2 Comments

There is a lot of buzz out there right now about automation.  I’m one of those supporters and have spoken, written, and even shared others posts about using technology to leverage your time. I write about this because automation has created gateways into whole new worlds for me professionally, and for many of my colleagues.  With a full-time corporate job, small children, and so many responsibilities, there is no way I could successfully … [Read more...]

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Keeping the Main Thing The Main Thing

June 16, 2011 by 2 Comments

I’ve been talking a lot about sales funnels and systems and lions, tigers, and bears…oh my… these days. But I want to keep things in perspective. The deal is that sales funnels boost your ability to build trust with your customers. Trust is the key to having a profitable funnel, and it can be quite simple. There are times when you, the business owner, need to make the decision to give away a product of value. Something your … [Read more...]

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3 Brand Support Systems You Can’t Do Without – Part 1 of 4

May 4, 2011 by Leave a Comment

Every solo business owner has a set of processes or systems that either promote their business very well or contribute to the business’ demise. There are really 3 essential systems that any successful business owner needs in place in order to automate the things they repetitively do over and over again, while adequately supporting the brand.  These systems form the structure of success because they are the ways in which you continuously … [Read more...]

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Can Setting Good Boundaries Destroy Your (Brand) Relationships?

March 4, 2011 by Leave a Comment

One of my clients the other day talked about how it’s tough to set boundaries for herself.  We were looking through my recent post of Top 10 Business Systems.  I think that applies to just about every service provider I know, especially when you are first starting out. So the question is – can you effectively set boundaries without destroying your professional brand?  Hear what I have to say about that: … [Read more...]

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