How to Create Buzz for Your Programs Super Bowl Style

February 1, 2013 by 5 Comments
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So everybody knows the Super Bowl is coming. I can see all the signs in my neighborhood - people lining up at the grocery stores for snacks, soda pop, chicken wings (my fav are the lemon pepper!).  Flags waving in yards.  Big screen TV boxes next to trash cans for Thursday pickup. It's on. Now I'm not going to try to sway you one way or the other on which team to hoot and holler for. In fact, I don't even know much about football (okay, I … [Read more...]

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How to Define Your Unique Value Proposition

October 19, 2012 by 1 Comment
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One of the biggest challenges to competing in an online marketplace is to know confidently what sets you apart from the rest of the pack. This value you add for customers, compared to others out there doing what you do, is referred to as your unique value proposition (UVP), also referred to in some circles as your unique selling proposition. Why should someone invest their time, money, and effort with you instead of someone else? What extra … [Read more...]

Filed Under: Business Acumen For Solopreneurs, Marketing Your Brand Tagged With: , , , ,

7 Fantastic Freebies You Can Give Away

October 5, 2012 by Leave a Comment
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You know how you always hear "give something away to attract new clients"?  Well, everybody seems to give the same old stuff - articles, audio, etc.  Don't get me wrong.  A lot of giveaways have great value.  Sometimes businesses give away too much, but usually it's designed with the end users best interest in mind. Giving things away for free is a fantastic way to get contact information, build subscribers, run contests or make product … [Read more...]

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3 Podcasting Tools You Can Use Instead of Cinch.fm

August 21, 2012 by 2 Comments
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By now, you may have heard Cinch.fm is leaving us.  Sad day, I know.  Cinch.fm was one of the online resources I pointed people to all the time.  Quick and easy to use, you could record audio lessons, roving thoughts, news bytes and more.  And you could do  this all by computer or your phone while you're out and about, sharing it on your social sites at the click of a button. Alas, the service shut down on August 20, 2012. So...you … [Read more...]

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How To Conduct Market Research Online

July 11, 2012 by Leave a Comment
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One of the most common questions I hear from entrepreneurs is about how to understand their market, especially doing business online. Before you start spending all your time and money dedicated to one target niche or product, it's important to do market research. In fact, I don’t even recommend you start developing a business plan until you’ve done the following: 1. Identify Your Keywords Keyword research is an essential step for most … [Read more...]

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80/20 Rule for Sharing Content To Promote Your Online Brand

June 9, 2012 by 2 Comments
sleazy-man

Do you want to be seen as the sleazy car salesman guy?  So we often hear there is an 80/20 rule for just about everything, right? -          80% of the time you should listen; 20% of the time, speak -          80% of the time you should focus on the marketing; 20% of the time on administrative tasks -          80% of the time you should xxx; 20% of the time yyy (enter your own xxx and yyy’s here) Well, I have another … [Read more...]

Filed Under: Marketing Your Brand, Personal Branding, Social Media Tagged With: , , , ,
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