Why Mobile Matters To Your Business

February 22, 2013 by
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[Video Transcript]  Soon the whole world will be carrying around smartphones and using them for everything. Right now, more than half of the US population between the ages of 18 and 45 uses smartphones and that percentage is growing daily in all demographics. As many as 1.2 billion people worldwide stay connected with mobiles. What does this mean for you? It means that marketing to mobile phones is critical to your business's success. Have … [Read more...]

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5 Areas To Help With Expanding Your Branding Online

November 8, 2012 by 1 Comment
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Promoting your particular business branding online is similar, in some ways, yet different from traditional get-yourself-out-there strategies. There are definitely benefits to using internet tools to help with making your brand distinct - such as the potential to go viral and reach broad audiences through sharing, greater visibility, and speed of connection.  With traditional promotion, you don't always have time on your side, there is a … [Read more...]

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How To Conduct Market Research Online

July 11, 2012 by Leave a Comment
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One of the most common questions I hear from entrepreneurs is about how to understand their market, especially doing business online. Before you start spending all your time and money dedicated to one target niche or product, it's important to do market research. In fact, I don’t even recommend you start developing a business plan until you’ve done the following: 1. Identify Your Keywords Keyword research is an essential step for most … [Read more...]

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How To Use Pinterest In Your Marketing Strategy

May 18, 2012 by 2 Comments
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If you've been hearing a lot about Pinterest, it's because it has caught on like a really catchy phrase...it almost seems as though it just came out of nowhere and now it's breaking record speed for popularity, length of time on site (average? 90 mins+!), and more. If you are a business owner, chances are you have not yet figured out how Pinterest could be used in your marketing strategy.  Sure, you have established goals for each of your … [Read more...]

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5 Ways to Stand Out With Your Online Marketing

March 31, 2012 by Leave a Comment
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Sometimes entrepreneurs struggle with the demand to be "unique" and to stand out online. It can be tough to make your online marketing distinctive when there are so many businesses out there doing something similar, or promoting the same type of product or service. This quick video shares 5 tips in less than 5 minutes on how to position yourself with your services with your online marketing. Let me know what you think. … [Read more...]

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Collect Mailing Addresses with Postable

March 15, 2012 by Leave a Comment
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This week's Click of the Week video is on Postable.com, a great, free online resource you can use to collect mailing addresses in just a few clicks.  Simple, easy to use if you need a way to record mailing addresses without the manual labor. Check out this nifty productivity tool at Postable.com. … [Read more...]

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