Tanya Smith Interviews Dr. Will Moreland on Business Productivity

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My podcast, Simplify for Success, is about how to streamline what you do so that you save time, stand out, and serve in a way that is fulfilling (instead of letting your work suck you dry).  So I knew my interview with Dr. Will Moreland of www.willmoreland.com would be able to tackle this topic and more. In this latest episode, my interview with Dr. Will covers his answer to the #1 thing entrepreneurs can do to simplify their business. Listen … [Read more...]

5 Areas To Help With Expanding Your Branding Online

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Promoting your particular business branding online is similar, in some ways, yet different from traditional get-yourself-out-there strategies. There are definitely benefits to using internet tools to help with making your brand distinct - such as the potential to go viral and reach broad audiences through sharing, greater visibility, and speed of connection.  With traditional promotion, you don't always have time on your side, there is a … [Read more...]

Interview with a Legal Expert: Tips For Watching Your Brand’s Back On Pinterest

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In this 20 minute interview, I'm speaking with Attorney Aurelia Mitchell-Durant of AMD Law Group (http://amdlawgroup.com) about Pinterest and the key issues service providers need to be aware of when using this social tool.  Aurelia is an expert in international branding for businesses, as well as brand protection. Some good stuff here.  (Note: I also share a shameless plug for you to check out my Pinterest Guide for Business :) … [Read more...]

How To Create A Successful Branding Strategy

Branding Strategy Makes a Difference

The right business branding strategies could spell real success for your business. What convinces people to invest in you or your products or services is how well they know, like, and trust you ---  branding positions you for this. What is a Branding Strategy? Now hear me on this, a brand is not just about your logo or a name, it represents your complete business identity. It is an essential part of the startup process for any business.  And … [Read more...]

80/20 Rule for Sharing Content To Promote Your Online Brand

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Do you want to be seen as the sleazy car salesman guy?  So we often hear there is an 80/20 rule for just about everything, right? -          80% of the time you should listen; 20% of the time, speak -          80% of the time you should focus on the marketing; 20% of the time on administrative tasks -          80% of the time you should xxx; 20% of the time yyy (enter your own xxx and yyy’s here) Well, I have another … [Read more...]

Branding To Get Your Emails Read

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An easy way to think about branding is that it's your public image. You're consistent, you're an expert, and it's clear what you can do for people – this is what your brand (hopefully) tells people about you. So it’s pretty important to think about branding in everything you do, including the emails you send to your list. After all, your emails are your touch points with your subscribers and they should showcase your brand. Things to … [Read more...]