Tips to Make Interacting with Twitter Fans Simple

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Last week I shared a video post on how to spend less time on social media. In keeping with that theme of saving time while you meet your social obligations online, let me share a few tips on how you can build personal two-way relationships with your fans. The key is to create a set of habits you repeat over and over, without having to constantly stop and think about it. Don't make it a chore; make interacting with your fans simple: Check … [Read more...]

Video: 5 Ways to Spend Less Time On Social Media

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Have you ever found yourself losing hours of time in social media with nothing to show for it?  Watch my short video in the new "6 Minute Tutorial" series and learn 5 tips to spending less time on social media. Got more tips?  Have experience with this topic?  Share your comments. … [Read more...]

Interview with a Legal Expert: Tips For Watching Your Brand’s Back On Pinterest

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In this 20 minute interview, I'm speaking with Attorney Aurelia Mitchell-Durant of AMD Law Group (http://amdlawgroup.com) about Pinterest and the key issues service providers need to be aware of when using this social tool.  Aurelia is an expert in international branding for businesses, as well as brand protection. Some good stuff here.  (Note: I also share a shameless plug for you to check out my Pinterest Guide for Business :) … [Read more...]

Social Media Efficiency in 5 Simple Steps

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If I had to describe how to be efficient with social media in Webster-like terms, I would say it is about "getting the maximum impact possible with the least amount of time and energy investment." I have to admit, it takes a bit of effort to set up your life and business for maximum social media efficiency. Once you're set up, however, these tools and habits will pay off for the rest of your business' life. Step #1: Use Google Alerts to Track … [Read more...]

5 Ways To Link to Your Pins in Pinterest and Drive Traffic to Your Website

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Pinterest is the latest social networking craze, but not only that - it has some potential to be a useful tool that drives traffic to your website.  For example, you can add pins to your boards that link back to your website. Need a little help?  Here are a few simple steps you can take to increase pins and links to your blog or website. #1 Pin Using the Bookmarklet Tool If you’ve installed the Bookmarklet tool onto your browser then … [Read more...]

80/20 Rule for Sharing Content To Promote Your Online Brand

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Do you want to be seen as the sleazy car salesman guy?  So we often hear there is an 80/20 rule for just about everything, right? -          80% of the time you should listen; 20% of the time, speak -          80% of the time you should focus on the marketing; 20% of the time on administrative tasks -          80% of the time you should xxx; 20% of the time yyy (enter your own xxx and yyy’s here) Well, I have another … [Read more...]