The key aim of any social media marketing campaign should be to build engagement. This means that your followers interact with your posts – they comment, they like them, they share them and so on.
Of course, you want to send them back to your website, however, you have to build trust – and that trust starts with connection, which is where engagement happens.
So if you’re automating your social media posts, how do you make sure that people actually engage with your posts? It really isn’t enough to just schedule all your posts, sit back and hope that your efforts pay off.
You’ll be wasting your time if you don’t take extra measures to make sure people engage and connect on a deeper level where they know, like and trust you.
What Exactly Is Engagement?
In the simplest of terms, engagement is all about how people and brands interact on social networks.
This idea of social media engagement is overwhelming for some organizations because there’s a lot that goes into targeting the right audience on each social network so that they relate to what you’re sharing.
8 Ways to Engage More
Here are just a few ways to make sure people respond to what you’re posting and they stay engaged:
- Use a Mixture of Text and Images
Text posts are fine, but statistics show that people really love images on social media. Thankfully it’s easy to schedule visual updates, and links to videos, as well as written messages. Almost every platform now has some way to create visual engagement.
- Ask Questions
You want to make sure that one in every few posts is a question. Nothing too deep, nothing too personal – keep them short and easy to answer. Questions really do get people commenting and sharing!
To increase the chances of getting an answer, don’t ask a lot of open questions. Instead, give your followers a few specific answer choices when it makes sense.
- Include Some Personality
Automating your social media posts makes it more risky that you’ll come across as a robot with no personality.
Don’t be afraid to post light-hearted posts that you find entertaining, or to share details from your personal life in your posts. People respond better to real people than faceless brands.
- Don’t Make it All About You
While you do need to inject some personality, make sure your posts aren’t all about you and what you’re up to. Ask your followers about themselves, inspire them, and give them tips to improve their lives in some way.
Many successful social media marketers also make a point to welcome new followers, or thank followers by name when their posts get shared.
- Don’t Focus So Much on Selling
Marketers that get the best response on social media are those that focus on building relationships with people and sharing content from a variety of sources. Don’t constantly push your own links and try to sell to people – leave this to your website which people will hopefully click through to once they’re engaged with your social media updates!
Note, however, that it is a good idea to offer your customers special discounts and sales as a thank you for following you on social media networks. This works better with some niches than others.
- Post Consistently
If you’re automating your social media posts then it’s much, much easier to post on a consistent basis. You want to make sure your followers see your updates in their feeds every day, and at different times (because people aren’t online all day long).
- Be Sure to Respond!
People are not going to engage with your posts if you’re never around to respond to what they say. Automation does mean you can login to your social media accounts less, but you cannot forget to login completely.
I like to commit to at least 20 minutes daily scanning for comments to which I can reply.
- Take Your Time
Remember, if your social media accounts are still new then it’s going to take time to build up that loyal following. Just remember to keep working at it, even if you only have 50 followers.
If you do it right, building better connections with your small group of followers can help you grow your community because they’re sharing your posts with their followers too.
Patience is indeed a virtue when it comes to creating a social media platform where you have engagement. Don’t give up!