Super Short Guide To Writing Your Own Personal Policies Manual

August 30, 2011 by 5 Comments

I love writing about tools and systems and branding and such.  But sometimes it's about getting back to the basics.  There have been times in my life and in my business I have compromised boundaries for simply the possibility of making more money or being more successful.  More often than not, when the choice is not grounded and aligned with my core values, something goes awry. One thing I have learned over time is that I will never regret … [Read more...]

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How to Write An Online Brand Marketing Plan

January 31, 2011 by Leave a Comment

Creating a branding strategy is probably the last thing on the mind of a solo business owner when they are juggling so many different things.  BUT I promise you it can be the one thing that turns your business around from lackluster to golden. I often have people ask what it takes to put together a branding strategy. So in today’s post I’m going to give you a 7 step formula for developing your own brand marketing plan.  Mine is 33 … [Read more...]

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How to Know You’ve Got the Right Target Market

January 23, 2011 by 2 Comments

I’m going to share something with you. What I’m going to say in this post is one of those things that it took me forever to understand, and most of all, to implement.  I still find myself sometimes falling into the trap of doing what I want instead of  recognizing what my market will be most interested in. When I first started a business, all I could think of was how great my idea was and that people would line up blocks away to … [Read more...]

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#4 – Branding Mistakes Made by New Solopreneurs

January 18, 2011 by Leave a Comment

Enjoy #4 of the biggest branding mistakes made by solopreneurs. Let me know what you think – is it okay to have a barrage of different messages going to the same group of people constantly, with all representing YOU? Similar Posts: #2 – Branding Mistakes Made By New Solopreneurs #1 – Branding Mistakes Made By New Solopreneurs How to Set Up Your Complimentary Call Invitation Click of the Week: Audio Acrobat 3 Top Personal … [Read more...]

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Goal Setting Is Not Dead…Just Boring

January 11, 2011 by Leave a Comment

Goal setting always gets to be pretty popular this time of year. You hear a lot of techniques about how to do it and one of the most common ways is the SMART technique.  I’m not writing about that here, because it’s so overused now, I don’t think you’ll care. No matter what you use, the new year always kicks us off with a great start, right?  But then somehow you lose interest. There is this cycle that we seem to get into and it … [Read more...]

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The 4 Parts of a Fabulous Personal Brand Statement

January 3, 2011 by Leave a Comment

I often hear the question, “how do I develop a personal brand statement?” and my answer stays the same most of the time. A strong personal brand statement can be one of the best tools you can have and certainly one of the most critical ones for your branding and marketing toolkit, whether you are a business owner, or a professional working for someone else. There are certain components that are variable and others that are pretty … [Read more...]

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