An easy way to think about branding is that it's your public image. You're consistent, you're an expert, and it's clear what you can do for people – this is what your brand (hopefully) tells people about you. So it’s pretty important to think about branding in everything you do, including the emails you send to your list. After all, your emails are your touch points with your subscribers and they should showcase your brand. Things to … [Read more...]
