Why Mobile Matters To Your Business

February 22, 2013 by
Set of touchscreen smartphones

[Video Transcript]  Soon the whole world will be carrying around smartphones and using them for everything. Right now, more than half of the US population between the ages of 18 and 45 uses smartphones and that percentage is growing daily in all demographics. As many as 1.2 billion people worldwide stay connected with mobiles. What does this mean for you? It means that marketing to mobile phones is critical to your business's success. Have … [Read more...]

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7 Fantastic Freebies You Can Give Away

October 5, 2012 by Leave a Comment
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You know how you always hear "give something away to attract new clients"?  Well, everybody seems to give the same old stuff - articles, audio, etc.  Don't get me wrong.  A lot of giveaways have great value.  Sometimes businesses give away too much, but usually it's designed with the end users best interest in mind. Giving things away for free is a fantastic way to get contact information, build subscribers, run contests or make product … [Read more...]

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Branding To Get Your Emails Read

June 2, 2012 by Leave a Comment
productive strategy for email

An easy way to think about branding is that it's your public image. You're consistent, you're an expert, and it's clear what you can do for people – this is what your brand (hopefully) tells people about you. So it’s pretty important to think about branding in everything you do, including the emails you send to your list. After all, your emails are your touch points with your subscribers and they should showcase your brand. Things to … [Read more...]

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How To Use Pinterest In Your Marketing Strategy

May 18, 2012 by 2 Comments
pinterest tanya smith

If you've been hearing a lot about Pinterest, it's because it has caught on like a really catchy phrase...it almost seems as though it just came out of nowhere and now it's breaking record speed for popularity, length of time on site (average? 90 mins+!), and more. If you are a business owner, chances are you have not yet figured out how Pinterest could be used in your marketing strategy.  Sure, you have established goals for each of your … [Read more...]

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How to Develop a Smart Marketing Plan for Your Online Business

May 4, 2012 by Leave a Comment
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There’s a pretty well-known online marketer whose favorite quote is “Hope is not a marketing plan”. In other words, you can’t just pick a marketing strategy and “hope” it will work. Instead, you have to put together a detailed marketing plan where you lay out your bevy of strategies for meeting your business goals. I don't mean a comprehensive list of daily tasks...rather, it's about breaking down each tactic you want to use and the … [Read more...]

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5 Ways to Stand Out With Your Online Marketing

March 31, 2012 by Leave a Comment
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Sometimes entrepreneurs struggle with the demand to be "unique" and to stand out online. It can be tough to make your online marketing distinctive when there are so many businesses out there doing something similar, or promoting the same type of product or service. This quick video shares 5 tips in less than 5 minutes on how to position yourself with your services with your online marketing. Let me know what you think. … [Read more...]

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