How to Spot an Email Scam Online

March 1, 2013 by Leave a Comment
sleazy-man

Since I've been doing business online for quite awhile, I've learned to recognize signs of email scams related to my business pretty easily.  Every now and then I get one that almost has me though. This week,  I found one in my inbox that said someone through an Asia Domain Registration was planning to trademark my domain name and that I needed to contact them to confirm if I'd given permission.  It looked like this: Looks like a legitimate … [Read more...]

Filed Under: Business Acumen For Solopreneurs, Online Tools for Business Tagged With: , , , ,

5 Areas To Help With Expanding Your Branding Online

November 8, 2012 by 1 Comment
bigstock-A-wooden-ruler-with-the-word-E-37082542

Promoting your particular business branding online is similar, in some ways, yet different from traditional get-yourself-out-there strategies. There are definitely benefits to using internet tools to help with making your brand distinct - such as the potential to go viral and reach broad audiences through sharing, greater visibility, and speed of connection.  With traditional promotion, you don't always have time on your side, there is a … [Read more...]

Filed Under: Online Marketing Resources, Personal Branding Tagged With: , , , , ,

Interview with a Legal Expert: Tips For Watching Your Brand’s Back On Pinterest

September 24, 2012 by Leave a Comment
pinterest

In this 20 minute interview, I'm speaking with Attorney Aurelia Mitchell-Durant of AMD Law Group (http://amdlawgroup.com) about Pinterest and the key issues service providers need to be aware of when using this social tool.  Aurelia is an expert in international branding for businesses, as well as brand protection. Some good stuff here.  (Note: I also share a shameless plug for you to check out my Pinterest Guide for Business :) … [Read more...]

Filed Under: Personal Branding, Social Media Tagged With: , , , ,

How To Conduct Market Research Online

July 11, 2012 by Leave a Comment
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One of the most common questions I hear from entrepreneurs is about how to understand their market, especially doing business online. Before you start spending all your time and money dedicated to one target niche or product, it's important to do market research. In fact, I don’t even recommend you start developing a business plan until you’ve done the following: 1. Identify Your Keywords Keyword research is an essential step for most … [Read more...]

Filed Under: Marketing Your Brand, Online Marketing Resources Tagged With: , , , ,

How To Create A Successful Branding Strategy

June 25, 2012 by 2 Comments
Branding Strategy Makes a Difference

The right business branding strategies could spell real success for your business. What convinces people to invest in you or your products or services is how well they know, like, and trust you ---  branding positions you for this. What is a Branding Strategy? Now hear me on this, a brand is not just about your logo or a name, it represents your complete business identity. It is an essential part of the startup process for any business.  And … [Read more...]

Filed Under: Personal Branding Tagged With: , , , , ,

80/20 Rule for Sharing Content To Promote Your Online Brand

June 9, 2012 by 2 Comments
sleazy-man

Do you want to be seen as the sleazy car salesman guy?  So we often hear there is an 80/20 rule for just about everything, right? -          80% of the time you should listen; 20% of the time, speak -          80% of the time you should focus on the marketing; 20% of the time on administrative tasks -          80% of the time you should xxx; 20% of the time yyy (enter your own xxx and yyy’s here) Well, I have another … [Read more...]

Filed Under: Marketing Your Brand, Personal Branding, Social Media Tagged With: , , , ,
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