How to Create Buzz for Your Programs Super Bowl Style

February 1, 2013 by 5 Comments
bigstock-Grunge-Football-Play-8606389

So everybody knows the Super Bowl is coming. I can see all the signs in my neighborhood - people lining up at the grocery stores for snacks, soda pop, chicken wings (my fav are the lemon pepper!).  Flags waving in yards.  Big screen TV boxes next to trash cans for Thursday pickup. It's on. Now I'm not going to try to sway you one way or the other on which team to hoot and holler for. In fact, I don't even know much about football (okay, I … [Read more...]

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5 Areas To Help With Expanding Your Branding Online

November 8, 2012 by 1 Comment
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Promoting your particular business branding online is similar, in some ways, yet different from traditional get-yourself-out-there strategies. There are definitely benefits to using internet tools to help with making your brand distinct - such as the potential to go viral and reach broad audiences through sharing, greater visibility, and speed of connection.  With traditional promotion, you don't always have time on your side, there is a … [Read more...]

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How To Create A Successful Branding Strategy

June 25, 2012 by 2 Comments
Branding Strategy Makes a Difference

The right business branding strategies could spell real success for your business. What convinces people to invest in you or your products or services is how well they know, like, and trust you ---  branding positions you for this. What is a Branding Strategy? Now hear me on this, a brand is not just about your logo or a name, it represents your complete business identity. It is an essential part of the startup process for any business.  And … [Read more...]

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Branding To Get Your Emails Read

June 2, 2012 by Leave a Comment
productive strategy for email

An easy way to think about branding is that it's your public image. You're consistent, you're an expert, and it's clear what you can do for people – this is what your brand (hopefully) tells people about you. So it’s pretty important to think about branding in everything you do, including the emails you send to your list. After all, your emails are your touch points with your subscribers and they should showcase your brand. Things to … [Read more...]

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Do People Want to See The Real You Online?

May 31, 2012 by 2 Comments
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Should You Be Yourself? Your Personality and Your Personal Brand When people discuss personal branding, they always tell you to be yourself. They say that the unique personality shining through your work helps to brands you. But for most of us, it's scary to reveal too much. It's just like going to a party where you don't know anyone and wondering what to say or do. In the back of your mind, you're saying, 'But what if they don't like … [Read more...]

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What Is Your Business Saying?

November 3, 2011 by Leave a Comment

Your business is a brand - your brand has a voice, so have you thought about this... WHAT IS YOUR BUSINESS SAYING?? What does your brand stand for?  And does your message tell your audience about a key idea or concept they need to learn, know or do to get to their desired outcome? When I talk to entrepreneurs about branding, one of the biggest lightbulbs to go off is the one on messaging.  Having a clear, concise message that runs through … [Read more...]

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