Super Short Guide To Writing Your Own Personal Policies Manual

I love writing about tools and systems and branding and such.  But sometimes it's about getting back to the basics.  There have been times in my life and in my business I have compromised boundaries for simply the possibility of making more money or being more successful.  More often than not, when the choice is not grounded and aligned with my core values, something goes awry. One thing I have learned over time is that I will never regret … [Read more...]

3 Ways I Miserably Failed With My Program Launch (And How You Can Learn From It)

I often tell my friends online that I’m not great, but I’m on the way – just like you.  In the process of learning and growing my own business, I often share stories of my own personal experiences and things that happened that hopefully will help you grow your business and promote your brand in the right way. Recently there was a program that I wanted to promote in a certain way and there were three things that caused me to not … [Read more...]

Goals Are Not the Answer

At the beginning of the year, I know you were probably in the fray of people who were gung-ho about setting up new goals.  You were excited because hey, it’s a new year, a chance to start over, blah blah blah.  Oh, and I was in that group too. Not that I’m saying there is anything at all wrong with goal-setting.  Setting goals, in fact, is critical to the success of most people.  There is only a very small percentage of people … [Read more...]

Can Setting Good Boundaries Destroy Your (Brand) Relationships?

One of my clients the other day talked about how it’s tough to set boundaries for herself.  We were looking through my recent post of Top 10 Business Systems.  I think that applies to just about every service provider I know, especially when you are first starting out. So the question is – can you effectively set boundaries without destroying your professional brand?  Hear what I have to say about that: … [Read more...]

How to Write An Online Brand Marketing Plan

Creating a branding strategy is probably the last thing on the mind of a solo business owner when they are juggling so many different things.  BUT I promise you it can be the one thing that turns your business around from lackluster to golden. I often have people ask what it takes to put together a branding strategy. So in today’s post I’m going to give you a 7 step formula for developing your own brand marketing plan.  Mine is 33 … [Read more...]

#3.5 – Branding Mistakes Made by New Solopreneurs

What do you think about branding mistake #3.5? What position have you strategically chosen for your personal brand? Similar Posts: 3 Top Personal Brand Mistakes That Kill Your Chance of a Promotion – #1 4 P’s to Understanding How to Effectively Promote Your Brand 3 Top Personal Brand Mistakes That Kill Your Chance of a Promotion – #3 #1 – Branding Mistakes Made By New Solopreneurs #2 – Branding Mistakes Made By … [Read more...]

The 4 Parts of a Fabulous Personal Brand Statement

I often hear the question, “how do I develop a personal brand statement?” and my answer stays the same most of the time. A strong personal brand statement can be one of the best tools you can have and certainly one of the most critical ones for your branding and marketing toolkit, whether you are a business owner, or a professional working for someone else. There are certain components that are variable and others that are pretty … [Read more...]

Click of the Week: Tool for Podcasting

Take a look at this new click of the week where you can deliver short audio bytes to your audience in an abbreviated podcast.  Visit www.cinchcast.com. … [Read more...]