The Amazing iPad and Why It Makes Sense for Business

March 8, 2013 by 4 Comments
woman holding ipad

I'm a "gadget girl".  All my friends know this and it has always been that way.  When I was a kid we were the first to have an Atari in our neighborhood.  Instead of making mud pies, my brother and I would take my mom's old tape recorder and make radio skits out of the Mad Magazine cartoons. Even later on when I got married, my boyfriend-now-husband's first gift to me?  A VCR.  Next?  A PDA (personal digital assistant).  He knew I wasn't … [Read more...]

Filed Under: Online Tools for Business, Productive Strategies Tagged With: , , , ,

How to Define Your Unique Value Proposition

October 19, 2012 by 1 Comment
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One of the biggest challenges to competing in an online marketplace is to know confidently what sets you apart from the rest of the pack. This value you add for customers, compared to others out there doing what you do, is referred to as your unique value proposition (UVP), also referred to in some circles as your unique selling proposition. Why should someone invest their time, money, and effort with you instead of someone else? What extra … [Read more...]

Filed Under: Business Acumen For Solopreneurs, Marketing Your Brand Tagged With: , , , ,

Battle of the Budget Friendly Webinar Apps

September 13, 2012 by 6 Comments
battle-of-budget

I was actually ready to just give up and go with a conference line.  I'd gotten just that overwhelmed with when I realized...hey, wait a minute.  I've got options.  I know online tools, right?  Let me find one that works for me so I can deliver my webinars that can grow with my list size without going broke. Check out this 20 minute video where I share 3 budget friendly webinar apps, along with my handwritten chart and thought process for … [Read more...]

Filed Under: Online Tools for Business, Videos Tagged With: , , ,

A Simple Way to Create a Listening Board For Your Business Online

May 11, 2012 by 2 Comments
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Reputation management online is a huge deal these days.  It's so important to keep up with your brand, to know what's being said about you, how you are being perceived as a professional, as an entrepreneur, as a person.  Why?  Because how others perceive you determines how they will interact with you.  Your job is to eliminate any potential barriers that keep your message of service to the world from being shared. But how do you do that? … [Read more...]

Filed Under: Digital Organizing, Personal Branding Tagged With: , , , ,

[Podcast] Giveaways, Promotions, Blogging, Oh My – Hear More About Rafflecopter.com

April 11, 2012 by Leave a Comment
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Internet Coach for Small Business Tanya Smith interviews Greg Goodson of Rafflecopter.com, where you can create blog giveaways and promotions easily and affordably!  Simple to set up and you can benefit from sharing great giveaways that attract your market to your services and products.  It's a much more common thing to do these days, but often you have to invest in a monthly service or expensive software to do it.  None of that here. Greg … [Read more...]

Filed Under: Online Tools for Business Tagged With: , , ,

What Is Your Business Saying?

November 3, 2011 by Leave a Comment

Your business is a brand - your brand has a voice, so have you thought about this... WHAT IS YOUR BUSINESS SAYING?? What does your brand stand for?  And does your message tell your audience about a key idea or concept they need to learn, know or do to get to their desired outcome? When I talk to entrepreneurs about branding, one of the biggest lightbulbs to go off is the one on messaging.  Having a clear, concise message that runs through … [Read more...]

Filed Under: Personal Branding Tagged With: ,
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