How to Create Buzz for Your Programs Super Bowl Style

February 1, 2013 by 5 Comments
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So everybody knows the Super Bowl is coming. I can see all the signs in my neighborhood - people lining up at the grocery stores for snacks, soda pop, chicken wings (my fav are the lemon pepper!).  Flags waving in yards.  Big screen TV boxes next to trash cans for Thursday pickup. It's on. Now I'm not going to try to sway you one way or the other on which team to hoot and holler for. In fact, I don't even know much about football (okay, I … [Read more...]

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Know What Your Customers Want to Buy and Pay

November 4, 2012 by Leave a Comment
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This slideshow covers pointers for understanding what your customers want to buy. … [Read more...]

Filed Under: Business Acumen For Solopreneurs, List Members Only Tagged With: , , ,

How to Define Your Unique Value Proposition

October 19, 2012 by 1 Comment
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One of the biggest challenges to competing in an online marketplace is to know confidently what sets you apart from the rest of the pack. This value you add for customers, compared to others out there doing what you do, is referred to as your unique value proposition (UVP), also referred to in some circles as your unique selling proposition. Why should someone invest their time, money, and effort with you instead of someone else? What extra … [Read more...]

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How To Conduct Market Research Online

July 11, 2012 by Leave a Comment
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One of the most common questions I hear from entrepreneurs is about how to understand their market, especially doing business online. Before you start spending all your time and money dedicated to one target niche or product, it's important to do market research. In fact, I don’t even recommend you start developing a business plan until you’ve done the following: 1. Identify Your Keywords Keyword research is an essential step for most … [Read more...]

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4 P’s to Understanding How to Effectively Promote Your Brand

August 5, 2011 by Leave a Comment

There are 4 Ps to help you get real clarity around your entrepreneurial brand. This video will share more but here is the list: 1. Know your “people” and their demographics 2. Know your “position” and how you want to strategically message 3. Know your “product” offerings 4. Know your “process” and how you deliver solutions Enjoy this short video for a little deeper dive and find out more about our … [Read more...]

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5 Steps to Choosing Your Perfect Niche

August 2, 2011 by 4 Comments

Choosing a niche is one of the very first steps to a successful business, and it is especially effective if you are marketing online. The key to choosing a perfectly viable niche is to do your homework by researching your niche options based on key factors. Let’s discuss five factors that when researched well, will offer you the best choice. Step 1 – Review your background When you think about your past experiences – professional and … [Read more...]

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